🏎️ Max Finds a One of 400 Classic that...

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Good MORNING & Happy Friday dearest readers.

One of the greatest things about cars is that, I think, they say something about the person who drives them.

Drive a mini-van? Family man.

Drive an Audi TT? Possibly a hair stylist.

Drive a Mustang? Enjoys crashing leaving Cars & Coffee events.

Today’s Car? Cocaine dealer… or maybe retired Hedge Fund guy.

HERE IT IS: A 1973 BMW 3.0 CSL

What Makes The 3.0 CSL So Cool?

• It was a STATEMENT by BMW to its competitors

• It SHED POUNDS to meet race winning weight

• It’s the car of choice for only the most SOPHISTICATED DRUG DEALERS

Today’s Edition is brought to you by Morning Brew

But First, the Highlights…

The 1973 BMW 3.0 CSL is the epitome of automotive elegance and engineering prowess. Stripped down and souped up, it became the featherweight champ of the car world, shedding around 440 pounds while maintaining an undeniable charisma. With Alpina wheels beneath and a no-nonsense, sophisticated vibe throughout, this car made BMW's statement to its competitors loud and clear. It's the kind of vehicle that defines an era, boasting a blend of innovation, performance, and a rebellious streak that keeps it forever relevant in automotive history. Undeniably, the 3.0 CSL is BMW at its gutsy and game-changing best.

• 🌏️ Driven around the world: 1.56x

• 🎼 Song to Get the Vibes Right: “Sultans of Swing” - Dire Straits

• 🏇 Can beat 203 horses in a fight

• 💰️ Predicted Price: $245,000

• 📆 Auction Ends: Friday, July 28, 2023

It was a STATEMENT by BMW to its competitors

Before we dive into the car, let’s first chat about where BMW was in the 1970s…

It’s easy to forget that BMW wasn’t always the 2.5mil car per year luxury giant it is today.

In 1970, BMW sold only 15k vehicles in the states… Mercedes sold double that at the time, & Ferrari sells around that much today! Sure, the auto market wasn’t as big as it is now, but all that to say BMW was still carving out its niche.

What was that niche? Elegant, fast, driver’s cars.

The 3.0 CSL was EXACTLY that.

It’s sleek and sloping. The interior is REAL WOOD, not the veneers we see today. And it sits on Alpina wheels that just fit perfectly.

It’s just a beautiful car, to the point where I feel like it could make anyone look good if they were driving it.

Okay, maybe not Steve Buscemi, but for just about everyone else…

The 3.0 CSL is a makeover on wheels. A tailored suit in a sea of joggers. A Don Draper in a room full of Pete Campbell’s.

It’s not just good looking either. I alluded to it before but…

It SHED POUNDS to meet race winning weight

If the 1973 BMW 3.0 CSL was a contestant on "The Biggest Loser," it would've bagged the grand prize without breaking a sweat.

How? By taking the 'L' in CSL seriously. Very seriously.

The L stands for "leicht," German for "lightweight". BMW didn't just add this letter to the name; it embodied it.

Let me paint this picture…

Now, picture yourself on a New Year’s resolution frenzy (we've all been there). You cut out junk food, soda, those late-night ice cream binges while watching reruns of "Friends" (speaking of, have you seen it without the laugh track? Made me question my whole reality).

BMW had its version of a weight-loss resolution. In its quest to slim down, the CSL parted ways with some of its heftier components…

Soundproofing and trim? Those were the potato chips of the CSL - the first things to go. Tinnitus be damned.

The steel body saw a slim-down, too, with BMW swapping thick steel for thinner, more svelte sheets. Like one of those plain t-shirts they sell on Instagram for $30 that makes you look a smidge more skinny.

But, the CSL didn't stop at merely shedding pounds; it got innovative. BMW opted for Perspex side windows (I didn’t know wtf Perspex was either, its basically fancy plastic), and aluminum alloy doors, hood & trunk lid. Even the traditional B-pillar got the tossed, though this was more for looks than weight savings.

In the end, the CSL dropped 440 pounds from its heavier sibling, the CS. That's like losing a baby grand piano… or a motorcycle’s worth of weight!

And all of that weight saving paid off too. From 1973-1979, the CSL won the European Touring Car Driver’s Championship SIX TIMES.

It’s the car of choice for only the most SOPHISTICATED DRUG DEALERS

Okay this bit is more of an opinion… but it just feels right.

I wasn’t alive at the time, but I think if you were to read the cocaine dealers anonymous group chats, or answering machines or whatever tf people had in the 70s & 80s (carrier pigeon?), it would look JUST LIKE a CSL owner’s forum.

As quintessential to their image as mirrored sunglasses and silk shirts unbuttoned to the belly button, this BMW was the epitome of flamboyant, dangerous charm.

So…

Are you an 80’s drug dealer, or want to look like one?

Do you want a makeover, without having to pick out clothes?

Do you, perhaps, just want to own a piece of BMW’s history that defined and epitomized its ambitions?

This, dear reader, is the car for you.

And remember…

MaxFindsCars.com is not, technically, free! By subscribing, dear reader, you have agreed to tell your friends about it.

In fact, I believe the contract specifically stated you had to each subscribe 100 of your closest friends, colleagues, enemies, exes, priests, pets, & sugar mommas. I’ll have to check the fine print to be sure, but you all may as well get started spreading the word in the meantime.

That's a wrap for today. New Editions come out every Monday & Friday! While you wait, go out and drive! And if you want more, be sure to follow Max’s Twitter (@maxjzin)

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